Count On Kevin
Director of Marketing
Accuracy with a chief meteorologist is key and with the Count On Kevin Campaign we were able to drive home the value of what Kevin Musso provides to his viewers and wrap it all around a new catchphrase. After these spots ran I heard that people would yell across parking lots to him “Count on Kevin”
In addition to a strong Chief meteorologist, the news anchors have a strong trust with our viewers. So of course if they trust Kevin, everybody should.
I mean Santa even counts on this guy…
It’s one thing to promise accuracy. But this team could prove it. Time and time again we prove out the teams accuracy by showcasing how far in advance we alerted the viewers of the incoming storm.